まちあるき

GOURMET
2024.03.07

Celebrating 30 years in business! Marine Hotel Hamanasu – Special Stay & Meal Plans (Joetsu City, Niigata Prefecture)

Marine Hotel Hamanasu, an accommodation facility located in Kakizaki-Word, Joetsu City, Niigata Prefecture, is celebrating its 30th anniversary this year,…

STAY
2024.02.29

50% discount on travel accommodations! Hokuriku Ouenwari “Niigata Ouen Tabiwari Campaign” reservation starts on March 8 (Fri.)

The “Niigata Ouen Tabiwari Campaign,” a Hokuriku Ouen Discount that offers a 50% discount on travel accommodations, will begin on…

TOPIC
2024.02.27

Opened “Kara no Toy Box,” an exhibition of models made with Akibako! (Omachi, Joetsu City, Niigata Prefecture)

Amazing transformations! Package craft artist Kazuma Takahashi, who makes models from empty boxes of sweets and other items, recently opened…

EVENT
2024.02.16

100,000 Candles “Corridor of Lights” will be held on February 17 (Sat) and 24 (Sat)! (Joetsu City, Niigata Prefecture)

Joetsu City, Niigata Prefecture, will hold its winter event, “Corridor of Light,” on February 17 (Saturday) and 24 (Saturday), with…

activity
2024.02.14

The “Kanayasan Ski Resort,” the birthplace of Japanese skiing, will close for the season on Thursday, March 15 due to lack of snow (Joetsu City, Niigata Prefecture).

Bronze statue of Major Lerch, who introduced skiing to Japan Known as the birthplace of skiing in Japan, the Kanayasan…

HISTORY
2024.02.08

Takada Goze” Reproduction of a scene from a gateway performance (Joetsu City, Niigata Prefecture)

On Saturday, March 3, an event to recreate the “Kadozuke” of Takada goze, female traveling entertainers who are blind, took…

GIFT
2024.02.07

Blessing of sweet sap The Blessing of Sweet Sap: Making Maple Syrup in Maki Ward, Joetsu City (Joetsu City, Niigata Prefecture)

Did you know that maple syrup is produced in Joetsu City, Niigata Prefecture? We interviewed Mr. Masaaki Nashimoto, who is…

EVENT
2024.02.06

Recreation of a snowy satoyama scene for the first time in 16 years “Daimochihiki” to be held on February 12 (Monday, national holiday) (Joetsu City, Niigata Prefecture)

On February 12 (Mon., holiday), an event to recreate “Daimochihiki,” in which large trees are cut by hand and carried…

EVENT
2024.02.06

Feel the Spring Takada Honcho Hina Meguri (Joetsu City, Niigata Prefecture)

The annual event to visit the hina dolls displayed in show windows and other locations in the Takada Honcho shopping…

GOURMET
2024.02.06

Inn and Sake Brewery Tag Team! Myoko lodging facilities offer original sake “Yume” (Myoko City, Niigata Prefecture)

Yume Bouken , an accommodation facility adjacent to Myoko Suginohara Ski Resort in Myoko City, Niigata Prefecture, has begun offering…

EVENT
2024.02.05

New products from 17 stores! Lerch Winter SWEETS Fair” to be held on February 10 (Sat)

The “Lerch Winter SWEETS Fair,” an event where pastry stores and bakeries in Joetsu City, Niigata Prefecture, gather to taste…

EVENT
2024.02.01

Korean beauty, food, and entertainment gather in Joetsu! KOREA MARKET” will be held on Saturday, February 10.

The first Korean culture event in the Joetsu area of Niigata Prefecture, “KOREA MARKET,” will be held on Saturday, February…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.