まちあるき

EVENT
2020.02.07

Snowshoeing World Championship!
Streaming Live, and to be repeated, on YUKIGUNI JOURNEY from Feb 16th

The first world championship in Asia!  Top athletes are coming to Myoko. The world championship will be held on February…

EVENT
2020.02.06

A huge snow statue! “Iiyama Snow Festival” held on the 8th and 9th

The event “Iiyama Snow Festival”, which represents the winter of Nagano Prefecture’s leading snowfall area “Iiyama City”, will be held…

activity
2020.02.01

[MOVIE] Joetsu & Myoko Ski Resort Introduction
“Seki Onsen Ski Resort”

Seki Onsen is a ski resort where you can enjoy the finest powder snow “JAPOW” from Myoko City, Niigata Prefecture,…

GOURMET
2020.01.29

February only!
Come on! Big eaters!
– Honcho Gachimori Festival –

Nine restaurants around the Honcho shopping street in Takada have menus for dishes more than three times the normal size….

GIFT
2020.01.24

[Special dish of the month] Best match “Ajimoromi” for rice!

Pick up the specialties of the Joetsu area recommended by the editorial department!This month we will introduce “Ajimoromi,” a rice…

activity
2020.01.23

【MOVIE】The best tour to enjoy the Japanese powder snow “JAPOW”!

Welcome to the winter silver world! Just skiing at the ski resort is not enough. Here is the ultimate tour…

GIFT
2020.01.20

Very Photogenic!
Exposing Chili Peppers to the Snow in Myoko city!

Do you know the spicy condiment “Kanzuri”? January 20th is said to be the coldest day of the year in…

HIGHLIGHT
2020.01.12

【MOVIE】Snow Drainage System!!
The Strong Ally in the Snow Country

Filmed on January 26, 2018 Takada district in Joetsu City, Niigata Prefecture, is an area of Japan that has heavy…

GIFT
2020.01.11

A traditional lucky charm
“Chinkoro”
You can hold it in your palm!

A cute lucky charm for Japan’s Little New Year  “Chinkoro” is a familiar lucky charm of Koshogatsu in the snow…

GIFT
2020.01.07

Myoko Physalis Fruit
Amazing Aroma! Impressive taste!

Fruit grown in the Yukiguni(Snowy country)! Have you ever heard of the edible physalis fruit grown in Myoko City?  Are…

EVENT
2020.01.01

Suginosawa, Myoko City
“Dynamite Carnival”
January 18th (Sat)

Myoko winter! A Night of Fantasy! “Dynamite Carnival” is one of the biggest events in winter in the Suginosawa area…

GOURMET
2019.12.28

Hot in the snowy country!
Originating from Joetsu “Yukimuro Sakekasu Ramen”

New ramen originating from the snow country of Joetsu! Japanese ramen is popular among noodle lovers all around the world….

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.