まちあるき

HIGHLIGHT
2020.06.17

MUJI, one of the largest in the world, will open at Naoetsu SC on the 20th of next month (Joetsu City)

The opening date of “MUJI Naoetsu”, which will open at the Naoetsu Shopping Center, was set to be Monday, the…

HIGHLIGHT
2020.06.17

Around Shozenji Dam The hydrangea lights up from 20th (Joshozenji, Joetsu City)

Enjoy the seven changes! Photographer: June 16, 2020 The hydrangea that colors the rainy season has begun to color around…

GOURMET
2020.06.16

Long-awaited opening of Nagasawa Chaya (Nagasawa area, Myoko city)

Buckwheat on the border of Shin-etsu prefecture! “Nagasawa Chaya”, which has a store in the Nagasawa district of Myoko City,…

GOURMET
2020.06.15

Forget the heat and keep cool ♪ Old house cafe “Heizaemon” (Yokobatake , Joetsu City)

Welcome to Joetsu’s hideout! “Heizaemon” is an old folk house cafe located in the Kuwadori district of Joetsu City, Niigata…

HIGHLIGHT
2020.06.13

Cherry picking begins at Yashiro Farm! (Joetsu City)

Jewels to eat this year too! Cherry hunting started this weekend at Yashiro Farm in the Wada area of Joetsu…

HIGHLIGHT
2020.06.12

Magellan Penguin Baby Rush! (Joetsu City Aquarium Museum Umigatari)

Please try Kawai only now! At the aquarium museum “Umigatari” in Joetsu City, Niigata Prefecture, a magellan penguin baby rush…

GOURMET
2020.06.11

“Jacky Ramen” opened in Joetsu City (1 Nakatahara, Joetsu City)

Pursue the taste of ingredients with simple cooking! “Jacky Ramen”, which sells noodles with firm texture like buckwheat, opened on…

HIGHLIGHT
2020.06.11

“Oasis in the city” Jukka Museum (Kujuku Ward, Joetsu City)

Permanent exhibition of works of artists associated with Joetsu in the Yukiguni(Snow Country) Did you know that there is a…

GOURMET
2020.06.10

Joetsu City 100 years restaurant “Ukiyo” Summer lunch starts

Have a luxurious time at a long-established restaurant! The 100 year old restaurant “Ukiyo” located in Nakamachi 3-chome, Joetsu City,…

GIFT
2020.06.09

Start selling at online shop where you can buy the taste of “Shokudo Misa”

You can enjoy the taste that is popular in Joetsu at home! The online shop, titled “Manpuku shop”, was opened…

GOURMET
2020.06.06

Japan’s No. 1 Umai Tokoroten starts this season

Summer is coming. Taste the coolness! “Japan’s No. 1 Umai Tokoroten”, located in Shimotate, Oshima-ward, Joetsu City, Niigata Prefecture, has…

GIFT
2020.06.05

“Moist and chewy” bread made by a long-established confectionery store! (1, Tojocho, Joetsu City)

We kneaded the taste of Japanese sweets into bread! The long-established confectionery store “Fujimoto Seika” located in 1-chome, Tojo-cho, Joetsu…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

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INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.