まちあるき

GOURMET
2020.06.10

Joetsu City 100 years restaurant “Ukiyo” Summer lunch starts

Have a luxurious time at a long-established restaurant! The 100 year old restaurant “Ukiyo” located in Nakamachi 3-chome, Joetsu City,…

GIFT
2020.06.09

Start selling at online shop where you can buy the taste of “Shokudo Misa”

You can enjoy the taste that is popular in Joetsu at home! The online shop, titled “Manpuku shop”, was opened…

GOURMET
2020.06.06

Japan’s No. 1 Umai Tokoroten starts this season

Summer is coming. Taste the coolness! “Japan’s No. 1 Umai Tokoroten”, located in Shimotate, Oshima-ward, Joetsu City, Niigata Prefecture, has…

GIFT
2020.06.05

“Moist and chewy” bread made by a long-established confectionery store! (1, Tojocho, Joetsu City)

We kneaded the taste of Japanese sweets into bread! The long-established confectionery store “Fujimoto Seika” located in 1-chome, Tojo-cho, Joetsu…

STAY
2020.06.04

Stay at Myoko City and get a 2,000 yen coupon! Under “outing support campaign”

Let’s support the accommodation facility with a coupon ticket! The “Myoko Outing Support Campaign”, which allows you to receive a…

GOURMET
2020.06.03

【MOVIE】Cafe opened in Joetsu city’s cultural property “Hayashi Tominaga House”♪ From June 5th (Fri)

A luxurious time unique to Joetsu Fermented desserts overlooking the garden! “CAFE HAYASHI” will open on June 5 (Friday) at…

EVENT
2020.06.02

Off-road car Test drive at Myoko! June 6th (Sat) and 7th (Sun)

Full throttle in Japan’s largest course! Did you know that off-road car racing is regularly held in Myoko City, Niigata…

activity
2020.06.01

Namba Kogen Campground Open on June 1 (Joetsu City) * Limited to use within the prefecture for the time being

You can overlook the Takada Plain and the Sea of Japan! The Namba Kogen Campground in Joetsu City, Niigata Prefecture,…

HIGHLIGHT
2020.05.29

【MOVIE】Making a big impression!
100 waterfalls in Japan “Naena Waterfall”

The power is real!  Have your breath taken away! “Naena Waterfall” is a dramatic feature along the Seki River.  Seki…

HIGHLIGHT
2020.05.28

【MOVIE】Takada Castle “Blue Light Up” started!

Say thanks to healthcare professionals fighting the new Corona! “Blue Light Up” efforts are spreading all over the world to…

GOURMET
2020.05.27

The unique ramen development of the izakaya “Sake and rice Agosuke”! (Joetsu City)

Overwhelming corona medicated ramen! The sake and rice Agosuke, an izakaya located in Joetsu City, Niigata Prefecture, has developed a…

HIGHLIGHT
2020.05.25

【MOVIE】Enjoy trekking! Sasagamine Yumemidaira Promenade

Forest of giant trees A treasure trove of wild grass! At 1,300m above sea level, the Yumemidara Promenade, which extends…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

Joetsu International Ski Resort (Minamiuonuma City, Niigata Prefecture)/vol.21

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] Nozawaonsen Ski Resort (Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.