まちあるき

activity
2020.06.30

Let’s go to Sado Island with a car ♪
Summer discount campaign has started!

Up to 50% off! Coming into the summer tourist season, Sado Ferry will begin the “Natsuwari” campaign from July. The…

activity
2020.06.29

The 360-degree panoramic view is rewarding!
Let’s climb Yoneyama

Welcome to the sacred mountain at an elevation at the base of 993m! Yoneyama is also known as the Mount…

STAY
2020.06.28

Accommodation campaign in Joetsu City! Save up to 30% on your stay

Let’s stay together and support the accommodation! In response to the cancellation of self-restraint for crossing prefectural borders, a campaign…

GOURMET
2020.06.27

There is no doubt that it will be a topic on SNS this summer! “Gelato kobo Sognare”

Melon half luxury sweets ♪ From “Gelato Kobo Sognare” in Kasugayama-cho, Joetsu City, Niigata Prefecture, a new menu that will…

GOURMET
2020.06.26

Handmade tapioca & fruit sandwich
“Pan Kobo Fawn doll” (Honcho, Joetsu City)

【Fawn doll Honcho】 Introducing drinks and desserts that you should definitely try this summer from “Fawn doII”, a bakery operated…

HIGHLIGHT
2020.06.25

【MOVIE】 Color the entrance to Yoneyama! The hydrangeas at Mitsuzoin are in full bloom

The Hydrangeas are in full bloom at “Mitsuzoin” in Kakizaki-Ward, Joetsu City, Niigata Prefecture. Mitsuzoin is a temple that manages…

GOURMET
2020.06.25

Seasonal sweets from Taiwan are here!
“CAFE Sweets Nekoji” (Yamato, Joetsu City)

【CAFE Sweets Nekoji】 “Cafe Sweets Nekoji” is located in the Furusatto marketplace at the West Exit of Joetsu Myoko Station…

HIGHLIGHT
2020.06.24

【MOVIE】Summer in Japan Fireflies on Satoyama (Joetsu City)

A fantastic world of light! Photographer: June 22, 2020 In Satoyama, Niigata Prefecture, fireflies have begun to fly again this…

HIGHLIGHT
2020.06.23

【MOVIE】Umigatari Dolphin performance resumed! (Joetsu City)

Cheers again with splashes! The Umigatari City Municipal Aquarium in Joetsu City, Niigata Prefecture, resumed the dolphin performance, which had…

GOURMET
2020.06.22

A popular cafe “manmaru terrace” that knows all about grapes (Miwa Ward, Joetsu City)

A popular signboard menu with repeaters! 【manmaru terrace】 Grape is a specialty of Sanwa-ward, Joetsu City, Niigata Prefecture. The cafe…

GIFT
2020.06.19

Iwanohara Vineyard 130th anniversary special limited wine release! From Saturday 20th

Rich fruit flavor! 2020 limited wines A limited number of specially brewed red wines will be released on June 20th…

activity
2020.06.18

The latest fishing information around Joetsu! Kiss fishing is recommended for families ♪

We will deliver the latest fishing information around Joetsu (Mid June)! Kiss fishing from the surf is recommended at this…

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ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

MATSUDAI & MATSUNOYAMA
KIYOTSUKYO
URAGAWARA
JOKOJI
YASUDUKA
SANWA
NADACHI
MYOKO -autumn-
NAKAGOU
KUBIKI
SADO -Part4-
SADO -Part3-
SADO -Part2-
KAKIZAKI
SADO -Part1-
KIYOSATO
IKENOTAIRA
JOETSUMYOKO ST.
MAKI
MYOKO
ITAKURA
NAOETSU -fishing-
NAOETSU
MINAMI-TAKADA
TAKADA

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

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Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

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INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.

About YUKIGUNI AREA