まちあるき

GOURMET
2020.09.25

Enjoy a taste of Naoetsu! “New Halpin” ramen is available online! Orders only through social media.

You can enjoy the long-established taste at home! Did you know that the long-established ramen shop “New Halpin”, which represents…

EVENT
2020.09.24

Artists from the prefecture will bring excitement! Commemoration of the 26th Anniversary of PATIO!

Hinata, Your Friends, Rafvery ♪ An event celebrating the 26th anniversary of PATIO’s founding will be held on September 26th…

activity
2020.09.23

Up to half price discount with GoTo! Day tours centering around Ryotei Ukiyo

You can choose from thirteen types of day tours! A one-day tour to experience the history and culture of Joetsu…

HIGHLIGHT
2020.09.22

Backcountry Tour “Hikarigahara Kogen Cat tours” Photo Exhibition ⛷ Itakura-Ward, Joetsu City)

Enter the silver world of powder snow! A photo exhibition introducing the backcountry tour “Hikarigahara Cat tours” is held every winter…

activity
2020.09.21

Good news for cyclists! “New Cycling station” at Marine Hotel Hamanasu in Kakizaki-Ward

A photo spot that looks great on a bicycle! At the accommodation facility “Marine Hotel Hamanasu” in Kakizaki-Ward, Joetsu City,…

HIGHLIGHT
2020.09.20

【MOVIE】A pure white carpet! The best time for buckwheat flowers at Hikarigahara Kogen

Soothing autumn scenery, taken with a drone! Buckwheat flowers are in full bloom on the Hikarigahara Plateau in Itakura Ward,…

HIGHLIGHT
2020.09.19

【MOVIE】?Halberd shark first exhibition! Joetsu Aquarium Umigatari

A mysterious new face! At the aquarium museum “Umigatari” in Joetsu City, Niigata Prefecture, halberd sharks caught in the Sea of…

GIFT
2020.09.18

A lineup of special products of Joetsu Myoko in Tokyo! “Yukiguni Shoten(Snow country store)” opened!

Enjoy the local specialties of the snow country! “Yukiguni Shoten(Snow country store)”, is a store that sells special products from…

EVENT
2020.09.17

Tokitetsu & Hokuetsu Express & JR Oito Line Station Stamp Rally♪From September 18th

Collect stamps and get original tin badges! The stamp rally to collect stamps at each station will start on September 18th…

GIFT
2020.09.16

?A soft and flaky autumn taste has arrived! The famous “roasted chestnuts” have started to be sold at the store (Sanwa-Ward, Joetsu City)

By ripening the chestnuts in ice storage, the sugar content is tripled! Grape, saury, matsutake mushrooms … What kind of foods…

EVENT
2020.09.15

A lot of handmade products! “Mono BOX” is open for a limited time!

It’s crammed full of lovely items! A new shop “Mono BOX”, that sells handmade accessories and bags, has opened for…

EVENT
2020.09.14

Photo Contest Discovering the charms of Naoetsu

Scenery, events, cultural heritage… Would you like to capture the wonderful scenery of Naoetsu in a photo? Naoetsu, Niigata Prefecture,…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.