まちあるき

TOPIC
2020.12.24

Start December 24th! Niigata Ski ONI Discount Campaign

Save up to 3,500 yen on lift tickets with advance purchase of electronic tickets! Use as soon as possible The…

TOPIC
2020.12.15

[Video] The fastest opening in the Joetsu region! Lotte Arai Resort Ski Resort

The ski resort of Lotte Arai Resort in Ryozenji, Myoko City, Niigata Prefecture, opened the earliest in the Joetsu region…

EVENT
2020.12.14

【Video】Free entrance! Light and Snow Festival at Lotte Arai Resort December 12th (Sat) ~

The world of light spreads to winter resort facilities! “LIGHT PARKS by FeStA LuCe”, a night park of light and…

TOPIC
2020.12.10

Lift ticket up to 3,500 yen discount! Niigata Ski “ONI Discount” Campaign Starts in Late December

Good news for ski and snowboarders! Niigata Prefecture will start the “ONI Discount Campaign” from the end of December, targeting…

GIFT
2020.12.08

Traditional craft “Sedge work” Zodiac cow purchase reservations are being accepted! (Myoko City, Niigata Prefecture)

It’s a rally of handicrafts! Please warmth ※Click here for more information on Sege work There is a small district…

EVENT
2020.12.07

Joetsu City Aquarium Museum “Umigatari” Christmas event now being held!

If you’re lucky … you might meet a Santa diver! At the Municipal Aquarium Museum “Umigatari” in Joetsu City, Niigata…

EVENT
2020.12.06

Free entrance! Light and Snow Festival at Lotte Arai Resort December 12th (Sat) ~

The world of light spreads to winter resort facilities! “LIGHT PARKS by FeStA LuCe”, a night park of light and…

EVENT
2020.12.02

【VIDEO】The Illumination from 25,000 lights on a giant tree celebrating marriage!
(Joetsu City Maki Ward)

Shining for the love of couples and families! The annual matchmaking giant tree has been lit up in Joetsu City, Maki…

EVENT
2020.11.30

Recruitment of additional participants for the 100-year-old restaurant Ukiyo “local production, texture, experience monitor tour”! (Joetsu City)

December 5th (Sat) Kumiko making experience tour and December 6th (Sun) Candy Shop history tour are additionally recruited Based in…

TOPIC
2020.11.27

Snow country heroes are lined up!
“Snow removal vehicle cards” will be available from November 27th

Get a special card when you collect the complete set of 4 cards! Cards showing snow removal work vehicles on the…

GIFT
2020.11.26

Denim fabric!
Tokitetsu “Tetsuin Book” will be on sale from November 28th

The casual design is perfect for traveling! The local railway “Echigo Tokimeki Railway” that runs in the Joetsu region of Niigata…

GOURMET
2020.11.26

Keep warm in a snowy country!
The specialty of Joetsu “Yukimuro Sake Kasu Ramen” will be available from December 5th!

Sake brewery working together with the Aimenkai! New ramen originating from the snow country of Joetsu! Japanese ramen is popular among noodle…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.