まちあるき

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry liquor based on the sake “Katafune” “Takeda Sake Brewery” has been brewing sake for many years in…

activity
2021.01.30

Discover the charm of Snow Country Joetsu! Recruitment of new tour participants(Joetsu City, Niigata Prefecture)

Ryotei cuisine, Hina Meguri, plus experience! A walking tour unique to Joetsu Takada, Joetsu City, Niigata Prefecture, once prospered as…

EVENT
2021.01.28

The big winter event “Tomosibi no kairou” will be held on Saturday, February 27th this year.(Joetsu City, Niigata Prefecture)

Plenty of snow this year! “Tomoshibi no Kairou” poster & pamphlet completed The date of the big event “Tomoshibi no…

HISTORY
2021.01.27

I can’t wait for spring! Let’s enjoy the castle “Kasugayama Castle Ruins” where Kenshin Uesugi lived with photos and videos(Joetsu City, Niigata Prefecture)

One of Japan’s Top 100 Castles The best castle in the Warring States period, with the entire mountain strengthened like a…

GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the addictive taste! A magical process to mellow the spiciness Do you know the special product “Kanzuri”…

GIFT
2021.01.20

January 21st is the day of the birth of Kenshin Uesugi! Limited distribution of Kasugayama Castle’s special edition Gojoin

A valuable chance to get a special edition of gold letters, “Gojyoin”! It is said that January 21st is the…

GIFT
2021.01.05

New product development at Maki-Ward’s proud “Doburoku”! “Fish pickled in doburoku (4 types)”(Joetsu City, Niigata Prefecture)

The umami of the fish is squeezed with a special sauce! Do you know “Doburoku”? Doburoku is a traditional Japanese…

activity
2021.01.01

[Deadline January 11]We are planning a luxurious gift to win a lift ticket!

Check the ski resort information in “Yukiguni Journey”! Win a gorgeous gift! <Skiing ground guide 2020-2021> delivered this winter by…

EVENT
2020.12.31

Handwritten by the president! ??Hokuhoku Line New Year Tetsuin and Original Tetsuin Book Bag Released! (Tokamachi City, Niigata Prefecture)

An original Tetsuin stamp and only one Tetsuin bag in the world are now available! The local railway “Hokuetsu Express”…

EVENT
2020.12.30

Open all year round! Joetsu Aquarium Umigatari “New Year’s Event”(Joetsu City, Niigata Prefecture)

Many fun events will be held in connection with the New Year and the 2021 zodiac “Ox”! The Municipal Aquarium…

EVENT
2020.12.29

Madarao Mountain Resort Year-end night game business extension & countdown fireworks (Iiyama City, Nagano Prefecture)

Why don’t you ski in the night game and welcome the new year at the ski resort? Madarao Mountain Resort,…

TOPIC
2020.12.28

“Myoko Kogen Liner” service that connects Joetsu Myoko Station and the ski resort of Myoko Kogen

When you get off the Hokuriku Shinkansen, take a bus to Myoko’s proud powder slope! The Keinan Bus, which runs…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

pagetop

PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.