まちあるき

GIFT
2021.06.11

A “Tomato Fair” is being held at Arurunmura throughout June!
(Fukuda, Daidofukuda, Joetsu City)

A lot of sweet and delicious tomatoes from Joetsu! A “Tomato Fair”, which sells seasonal, locally produced tomatoes and processed…

HIGHLIGHT
2021.06.10

The Magellanic penguin chicks have been born!
Joetsu Aquarium Umigatari

The largest number of Magellanic penguins in Japan!  Now the total population has reached 131! At the Aquarium “Umigatari” in Joetsu…

activity
2021.06.09

Yashiro Farm Cherry Picking is available from Saturday, 12th June
(Wada District, Joetsu City)

Bright red happiness! Cherry picking will begin this weekend at Yashiro Farm in the Wada district of Joetsu City, Niigata Prefecture….

GIFT
2021.06.09

Chiyonohikari Daiginjo Mini Bottle limited time special offer!
(Myoko City)

Enjoy the highest-ranked sake taste at home! “Chiyonohikari Sake Brewery” in Myoko City, Niigata Prefecture, will release a limited number…

GOURMET
2021.06.08

The cafe has a spectacular view of the mountains of Myoko!
“Yamanoie Cafe” : Sekigawa, Myoko City

A well-kept secret cafe where you can enjoy the scenery of the changing seasons! “Yamanoie Cafe” in Sekigawa, Myoko City, Niigata…

HIGHLIGHT
2021.06.02

Umigatari: Only weekdays in June!
A special deal for “Parent-Child Set Tickets”

The Aquarium “Umigatari” in Joetsu City, Niigata Prefecture, is selling parent-child set tickets that offer a great admission fee only on…

activity
2021.06.02

Hikarigahara Plateau: Accommodation & Campsite Open from June 5th!
(Itakura-Ward, Joetsu City)

The main trail accommodation is open for this season! This season’s accommodation on the Hikarigahara Plateau in Itakura Ward, Joetsu City,…

TOPIC
2021.06.02

Award-winning works will appear in a calendar!
The “Minna no Tokitetsu Contest” will be held for two categories this year!

Echigo Tokimeki Railway, a railway company based in Joetsu City, Niigata Prefecture, will hold the “The 6th Minna no Tokitetsu Contest”…

GOURMET
2021.06.02

Special offer “Day trip plan” is now available!
Akakura Hotel & Marine Hotel Hamanasu

Get the feeling of being a tourist close to home!  Are you a beach person, or a mountain person? Marukei…

TOPIC
2021.05.27

Toki Tetsu “Naoetsu D51 Rail Park” opening commemorative special ticket on sale!

A must-see for D51 steam locomotive fans! Echigo Tokimeki Railway, a railway company based in Joetsu City, Niigata Prefecture, will…

EVENT
2021.05.27

26 unique houses participated!
Joetsu Open Garden and Flower Tour

Let’s take a walk and enjoy the flowers! In the Takada district of Joetsu City, Niigata Prefecture, the “Joetsu Open…

GOURMET
2021.05.25

Healing tea time in the retro atmosphere of “Café Nouvelle Tōikumonoshita”
(Nagamori, Myoko City)

Would you like to take a break in a cosy atmosphere? “Café Nouvelle Tōikumonoshita (Under the Far Clouds)”is located in…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.