まちあるき

HIGHLIGHT
2021.07.16

The theme is festival!
Umigatari Summer Dolphin Performance Starts on July 17th

There is also a trainer experience where  you can give the sign to jump to the dolphins! The summer version of…

GOURMET
2021.07.16

Arurun no Mori
Eggplant-centric plate will be offered on July 17th and 18th for 2 days only!

The “NIIGATA Nasu(eggplant) Summit”, an event where farmers will showcase the charm of eggplants produced in the prefecture, will be held…

GIFT
2021.07.13

Collaboration craft beer with Joetsu, Myoko and Mitsuke “Yama ari Umi ari Fest” is now on sale!

This is it!  Craft beer!  Gorgeous and dry taste! An original craft beer created in collaboration with a restaurant that offers…

activity
2021.07.12

Campground Guide -Sasagamine Campground-
(Suginosawa, Myoko City)

Focusing on camps that have become increasingly popular in recent years, we are doing our best to publicize the campgrounds that…

activity
2021.07.07

Campsite Guide -Glamping of “Eshin no Sato Yasuragi-so”-
(Itakura-Ward, Joetsu City)

Focusing on camps that have become increasingly popular in recent years, we are doing our best to publicize the campsites that…

GIFT
2021.07.06

Get a dragon when you complete the five castle pilgrimage!
A special edition of Gojoin is available for free at the Buried Cultural Property Center

You can get a special edition of a “Gojoin(commemorative castle seal)” by collecting all five Gojoin from Kasaguyama Castle and…

activity
2021.07.01

Great deals for Japanese culture day tour promotion now!
(Joetsu City, Niigata Prefecture)

Please join! 5,000yen OFF with the prefectural discount campaign, and a regional coupon worth 2,000 yen is included! “Local food,…

HIGHLIGHT
2021.06.23

Shozenji Dam: Hydrangeas are in full bloom
(Joetsu City, Niigata Prefecture)

The hydrangea flowers around the Shozenji Dam in Joetsu City, Niigata Prefecture, are now in full bloom. Photo: Wednesday, June 23rd,…

GIFT
2021.06.22

Forest bathing for popular sake!
Sake Lab “AYUMASAMUNE Cedar CASK” will be released on July 3rd.

At some liquor stores in Joetsu City, Niigata Prefecture, which is famous for sake, the original brand of sake “AYUMASAMUNE Cedar…

HIGHLIGHT
2021.06.17

Oshima-Ward Nigami: You can enjoy the best time to see the fireflies’ dance!
(Joetsu City, Niigata Prefecture)

Please see the famous firefly dancing lights! This is the best time of the year to see the fireflies around Nigami…

HIGHLIGHT
2021.06.17

[MOVIE] A flower garden that that dazzles near the Sea of Japan and Benten-iwa Rock! Daio Hydrangea Garden. Best time to see this weekend (Nou, Itoigawa City)

Hydrangea have begun to bloom at “Daio Hydrangea Garden” in Nou, Itoigawa City, Niigata Prefecture, and they are likely to be…

HIGHLIGHT
2021.06.16

Oshima-Ward Nigami Firefly Dance This year too! It will continue to be in full bloom for a while (Joetsu City, Niigata Prefecture)

Please see the famous firefly shower! Fireflies are in full bloom this year around Nigami Firefly Park, Oshima-Ward, Joetsu City,…

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ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

MATSUDAI & MATSUNOYAMA
KIYOTSUKYO
URAGAWARA
JOKOJI
YASUDUKA
SANWA
NADACHI
MYOKO -autumn-
NAKAGOU
KUBIKI
SADO -Part4-
SADO -Part3-
SADO -Part2-
KAKIZAKI
SADO -Part1-
KIYOSATO
IKENOTAIRA
JOETSUMYOKO ST.
MAKI
MYOKO
ITAKURA
NAOETSU -fishing-
NAOETSU
MINAMI-TAKADA
TAKADA

SPOT GUIDEスポット紹介

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Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

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INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.

About YUKIGUNI AREA