まちあるき

activity
2024.08.30

Bouldering experience facility “Climbing gym J-Plus” opens on Sunday, 30th! (Joetsu City, Niigata Prefecture)

A facility where visitors can casually experience bouldering will open on Sunday, March 30 at the Joetsu Wing Market Center…

HIGHLIGHT
2024.08.02

500,000 large flowers! Tsunan Sunflower Plaza, sunflowers at their best (Tsunan Town, Niigata Prefecture)

Tsunan Sunflower Plaza, a famous place in Tsunan Town, Niigata Prefecture, where about 500,000 sunflowers are in full bloom in…

activity
2024.07.19

APA Resort Joetsu Myoko opens a pool and sauna with a panoramic view!

The resort hotel “APA Resort Joetsu Myoko” in Okemi, Myoko City, Niigata Prefecture, has a new “infinity pool” overlooking the…

EVENT
2024.07.18

Enter a Mysterious World through the Illusion of the Eye! Trick Art Exhibition at Joetsu Science Museum (Joetsu City, Niigata Prefecture)

A special exhibition of trick art using optical illusions, very popular among children, opened at the Joetsu Science Museum in…

EVENT
2024.07.03

Sado Island’s Best View Photo Exhibition” at Furusat until July 21 (Sun.) (Joetsu City, Niigata Prefecture)

Gold Mine on Sado Island” is aiming to be registered as a World Cultural Heritage site. Amidst growing expectations for…

HIGHLIGHT
2024.07.03

Enjoy summer’s perfect wine! Joetsu Wine Festival” will be held on Saturday, July 6 (Joetsu City, Niigata Prefecture)

This year, the event will be held twice, in summer and fall! Advance tickets are now on sale! Joetsu Wine…

EVENT
2024.06.25

Swinging on the Border of Niigata and Nagano Prefectures♪ “Madarao Jazz 2024” to be held on July 6 (Sat.) and 7 (Sun.)

The outdoor jazz festival “Madarao Jazz” will be held on July 6 (Sat.) and 7 (Sun.), with jazz bands performing…

EVENT
2024.06.05

More than 100 stores from all over Japan to participate! Maze Fest” to be held this weekend (Joetsu City, Niigata Prefecture)

Magellan Penguin Craft Festa Joetsu, a Magellan Penguin-themed handmade market, will be held on June 8 (Sat.) and 9 (Sun.)…

EVENT
2024.05.21

Niigata Prefecture’s Largest “Medaka” Festival: Sunday, 26th of this month at Takada Park! (Joetsu City, Niigata Prefecture)

We want to expand the circle of medaka lovers! Niigata Prefecture’s largest medaka festival will be held on Sunday, May…

GIFT
2024.05.15

Yukiguni Shoten” opens at CoCoLo Niigata on May 29! (Niigata City, Niigata Prefecture)

There is also a corner where you can drink local sake on the spot! Yukiguni Shoten, which sells local sake…

activity
2024.05.10

Campsite Guide -Myoko Sunshine Camp-
(Nakago-Ward, Joetsu City)

Focusing on camps that have become increasingly popular in recent years, we are doing our best to publicize the campgrounds that…

activity
2024.05.10

Campsite Guide-National Myoko Youth Outdoor Learning Center-
(Sekiyama, Myoko City)

Focusing on camps that have become increasingly popular in recent years, we are doing our best to publicize the campgrounds that…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.