“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!
Freshly pressed, unpasteurized sake delivered to your door! Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)
The 97th Takada Castle Site Park Cherry Blossom Festival Poster Completed! This year’s event will be held from March 26 (Sat.) to April 10 (Sun.) (Joetsu City, Niigata Prefecture)
Cold brewing of sake begins at a sake brewery in Joetsu (Joetsu City, Niigata Prefecture)
It will give you a unique taste of snow country! At this time of the year, when the weather is…
This is the reality of snow country! A collection of snow removal videos (Joetsu City, Myoko City, Niigata Prefecture)
Hokuhoku Line 『Muikamachi Transport Control District Garage Tour & Snowshoe Tour of Maintenance Tunnels』Held in March!
Newly opened “Tree Run Area” at Cupid Valley Ski Resort (Joetsu City, Niigata Prefecture)
Enjoy a course meal of wild tiger puffer fish! Kappou Meiji-an(Oogata-Ward, Joetsu City, Niigata Prefecture)
We’re getting orders from all over the country for the taste of Joetsu Myoko! Yukiguni Shoten Online Shop(Joetsu City, Niigata Prefecture)
Collection Exhibition “The World of White” now on view at the Kobayashi Kokei Art Museum (Joetsu City, Niigata Prefecture)
What do you think of when you hear the word “white”? At this time of year, when the world outside…
New Myoko Fermented Gelato on Sale! Five kinds including Kanzuri, Miso and Sake (Myoko City, Niigata Prefecture)
Magellanic penguin exhibit reopens (Joetsu City, Niigata Prefecture)
Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!
SPOT GUIDEスポット紹介
ARTICLE RANKING記事ランキング
＜Ski Resort Guide 2024-2025＞ Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1
＜Ski Resort Guide 2024-2025＞Snow Resort The Cupid of Romance (Kijimadaira Village, Nagano Prefecture)/vol.4
[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21
＜Ski Resort Guide 2024-2025＞ Akakura Kanko Resort Ski Resort (Myoko City, Niigata Prefecture)/vol.9
[Ski area information 2023-2024] Myoko Suginohara Ski Resort (Myoko City, Niigata Prefecture)/vol.11
INSTAGRAMインスタグラム@yukiguni_journey
PICKUP MOVIE観光おすすめ動画
THE EXCITING JOURNEY
JOETSU, MYOKO
Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.
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