まちあるき

activity
2022.01.21

Newly opened “Tree Run Area” at Cupid Valley Ski Resort (Joetsu City, Niigata Prefecture)

Cupid Valley, a ski resort in Yasuzuka-Word, Joetsu City, Niigata Prefecture, opened its tree run area on Friday, March 21,…

GOURMET
2022.01.18

Enjoy a course meal of wild tiger puffer fish! Kappou Meiji-an(Oogata-Ward, Joetsu City, Niigata Prefecture)

Enjoy a natural tiger puffer dish named after this year’s Chinese zodiac sign, the tiger! Unohama Onsen is a hot…

GIFT
2022.01.17

We’re getting orders from all over the country for the taste of Joetsu Myoko! Yukiguni Shoten Online Shop(Joetsu City, Niigata Prefecture)

The bounty of the snow country reaches the whole country! Yukiguni Shoten, which sells local products from the Joetsu Myoko…

HIGHLIGHT
2022.01.14

Collection Exhibition “The World of White” now on view at the Kobayashi Kokei Art Museum (Joetsu City, Niigata Prefecture)

What do you think of when you hear the word “white”? At this time of year, when the world outside…

GIFT
2022.01.13

New Myoko Fermented Gelato on Sale! Five kinds including Kanzuri, Miso and Sake (Myoko City, Niigata Prefecture)

You can only buy them at the Myoko Kogen Tourist Information Center! Five unique gelatos using Myoko City’s fermented foods,…

HIGHLIGHT
2022.01.11

Magellanic penguin exhibit reopens (Joetsu City, Niigata Prefecture)

Umigatari’s idol, back after a month away! A part of the Magellanic penguin exhibit at the Joetsu City Aquarium Museum…

GOURMET
2022.01.11

A professional snowboarder will pre-open on the 22nd at the ramen shop⁉ “Menya Kazahana” full sat!

“Kazahana”, which provides ramen that does not use any chemical seasonings, pre-opened on the 22nd (Monday) at the commercial complex…

HIGHLIGHT
2022.01.06

Two largha seals have joined the Umigatari! (Joetsu City, Niigata Prefecture)

From the aquarium in Nagoya, welcome to Joetsu! Two largha seals are set to join the Joetsu City Aquarium Museum…

TOPIC
2022.01.06

Auspicious topic! Jade from Itoigawa wins third place in the “Non-Slippery Sand Koshien”

It’s less slippery than climbing chalk! Fifty types of sand from all over Japan were entered in the “Non-Slippery Sand…

GOURMET
2022.01.04

A hot topic! Dissecting the “moist fried rice” unique to Joetsu (Joetsu City, Niigata Prefecture)

Recently, “moist fried rice” has been a hot topic in Joetsu City. There may be some people who have already…

STAY
2021.12.30

Accommodation plans that allow you to experience the “Sai no Kami”!Deadline: January 5(Yasuzuka-Ward, Joetsu City, Niigata Prefecture)

Rokuyasanso” in Hosono Village, Yasuzuka-Ward, Joetsu City, Niigata Prefecture, has planned a plan that combines an overnight stay with the…

HIGHLIGHT
2021.12.30

Tora Diver” appears in the sea turtle attraction! Open all year round (Joetsu City Aquarium Museum Umigataru)

Umigataru, the Museum of Aquatic Life in Joetsu City, Niigata Prefecture, will be open all year round. A New Year’s…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.