まちあるき

HIGHLIGHT
2022.06.21

Hydrangeas around Shozenji Dam are at their best! (Joetsu City, Niigata Prefecture)

Hydrangea flowers have begun to change color around the Shozenji Dam in Joetsu City, Niigata Prefecture, and will be at…

EVENT
2022.06.20

First “Mazefest” in two years!73 stores are scheduled to open(Joetsu City, Niigata Prefecture)

A large collection of works featuring Magellanic penguins and other sea creatures from all over Japan Magellan Penguin Craft Festa…

TOPIC
2022.06.16

Lotte Alai Resort” won the grand prize at the Asian Ski Resort Awards!

A great accomplishment for the third year in a row! Lotte Alai Resort, a ski resort in Myoko City, Niigata…

GIFT
2022.06.13

Yashiro Farm Cherry Picking Open!(Joetsu City, Niigata Prefecture)

Big this year! You can enjoy the annual cherry picking Cherry picking started on June 11 at Yashiro Farm in…

GOURMET
2022.06.07

Echigo-Tsumari Art Triennial “New burger” supervised by a three-star chef Coming June 30! (Tokamachi City, Niigata Prefecture)

The new “Dumpling Burger with Tsumari Pork and Kagura Nanban Tartar” will be available at the “Echigo-Tsumari Art Triennale 2022”…

HIGHLIGHT
2022.06.03

Onogame The best time to see the Tobishima kanzo! (Sado City, Niigata Prefecture)

Early summer has arrived on Sado Island! The flowers of the tobishima kanzo (Ligustrum japonicum) are at their best in…

HIGHLIGHT
2022.05.26

Mizubasho (Asian skunk-cabbage) at Yumemidaira, Sasagamine (Myoko City, Niigata Prefecture)

Paradise at 1300 meters altitude! Mizubasho (Asian skunk-cabbage) has started blooming later than usual at Yumemidaira in Sasagamine, Myoko City,…

HIGHLIGHT
2022.05.26

Magellanic penguin chicks born one after another (Joetsu City Aquatic Museum Umigatari)

To meet the healing system of the waddling. Magellanic penguin chicks were born again this year at the Umigatari Aquatic…

activity
2022.05.25

Dinosaurs against the backdrop of Mt. Myoko!

APA Resort Joetsu Myoko “Dinosaur Adventure Tour” The “Dinosaur Adventure Tour,” featuring a large, realistic moving dinosaur, began on Friday,…

TOPIC
2022.05.24

Let’s get to know the stones of Itoigawa! Original cards are now on sale!

All about the stones you found! In Itoigawa, the city of stones, sales of original cards with information on stones…

activity
2022.05.10

Outdoors in the Age of Corona! GW campsites bustle with activity (Joetsu City, Niigata Prefecture)

During Golden Week, many people enjoyed camping at the Ooike Ikoinomori forest in Kubiki Ward, Joetsu City, Niigata Prefecture. Ooike…

GIFT
2022.05.06

MUJI launches sake made with Tokamachi Koshihikari rice! (Joetsu City, Niigata Prefecture)

Brewed with Koshihikari grown in the terraced rice paddies of Tokamachi City! Ryohin Keikaku, operator of MUJI, released a sake…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.