まちあるき

STAY
2024.09.19

Overlooking the Sea of Japan! Glamping facility “Souten Kaiho” opened (Joetsu City, Niigata Prefecture)

Souten Kaiho, a glamping facility where guests can enjoy barbecues and saunas while gazing out over the Sea of Japan,…

GIFT
2024.09.13

Niigata Specialty Tarekatsu HOTEL HEIMAT launches its new lunchboxes on Thursday, September 12!

Tarekatsu, Kanzuri, Sasamochi…all the goodness of Niigata! HOTEL HEIMAT in front of Naoetsu Station in Joetsu City, Niigata Prefecture, which…

activity
2024.09.13

Experience marine sports for free! Marine Sports Festival on Saturday, September 14 (Itoigawa City, Niigata Prefecture)

The “Marine Sports Festival in Nou” will be held on Saturday, September 14 at Benten Iwa Beach in Nou, Itoigawa…

GIFT
2024.09.10

Chocolate specialty store “QUON Chocolate” opens in Nakamachi, Joetsu City on Saturday, September 14 (Joetsu City, Niigata Prefecture)

On Saturday, September 14, “QUON Chocolate & DEMI-SEC Niigata Joetsu Store,” a store specializing in chocolate and baked goods, will…

EVENT
2024.09.10

Kubiki Cycling Digital Stamp Rally,” a tour of the scenery and winds of Itoigawa and Joetsu, will be held until November 17!

The “Kubiki Cycling Digital Stamp Rally” is being held from September 7 (Sat.) to November 17 (Sun.), 2012, to collect…

HISTORY
2024.09.09

Kubikino Rail Park will open to the public on Sunday, September 15! (Joetsu City, Niigata Prefecture)

The steam locomotive “Coppel” is now available! Kubikino Rail Park, located in Kubiki Ward, Joetsu City, Niigata Prefecture, will hold…

EVENT
2024.09.06

Introducing two works of “Umimachi Art” to enjoy with the setting sun! (Joetsu City, Niigata Prefecture)

「Naetsu Umimachi Art」 is an event held in Joetsu City, Niigata Prefecture, to decorate the town with artworks. Among the…

EVENT
2024.09.05

46 restaurants in Naoetsu & Takada area will participate in “Joetsu Bar Street” on Friday, September 13 and Friday, September 20 (Joetsu City, Niigata Prefecture)

Joetsu Bar Street, an event to enjoy walking around town in Joetsu City while eating and drinking, will be held…

EVENT
2024.09.05

Sado Island Galaxy Art Festival 2024,” contemporary art to experience the culture and history of Sado Island, until November 10 (Sun.)

The Sado Island Galaxy Art Festival 2024, a triennial art festival set on Sado Island, the largest remote island in…

HIGHLIGHT
2024.09.05

Joetsu Myoko Gourmet and German Beer Fest to be held from September 6 (Fri.)(Joetsu City, Niigata Prefecture)

This year, two events will be held simultaneously at the Kamabuta Ruins Park! The “Joetsu Myoko Gourmet Fest,” an event…

EVENT
2024.09.05

Japan’s Top Jumpers Gathered! Myoko Summer Jump Tournament (Myoko City, Niigata Prefecture)

The 24th Myoko Summer Ski Jumping Competition, featuring Japan’s top jumpers and local athletes, will be held on Sunday, September…

activity
2024.08.30

Bouldering experience facility “Climbing gym J-Plus” opens on Sunday, 30th! (Joetsu City, Niigata Prefecture)

A facility where visitors can casually experience bouldering will open on Sunday, March 30 at the Joetsu Wing Market Center…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

[Ski Resort Information 2023-2024]Madarao Mountain Resort (Iiyama City, Nagano Prefecture)Vol.5

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.