まちあるき

EVENT
2025.03.13

<Live Camera> “The 100th Takada Joshi Park Cherry Blossom Viewing Party” Check the blooming status! (Joetsu City, Niigata Prefecture)

Takada Castle Site Park Check the status of cherry blossoms blooming LIVE! 「Takada Castle Site Park」Flowering status: Bud Japan Weather Association’s…

EVENT
2025.01.22

Takada Goze Kadoze Reproduction Goze Uta Concert♪ Saturday, February 8 (Joetsu City, Niigata Prefecture)

Do you know “goze,” female traveling entertainers? Goze are female travelling entertainers who are blind.They were active from the Edo…

GIFT
2025.01.22

A winter tradition! Exposing the raw material for kanzuri, Capsicum annuum, to the snow (Myoko City, Niigata Prefecture)

Sweet with no artificial flavors! On the 20th, one of the 24 solar terms, “Daichan,” work began on exposing capsicum,…

TOPIC
2025.01.21

Bake the surume and pray for good health for the year ahead!Dynamite Carnival (Myoko City, Niigata Prefecture)

On Saturday, March 18, “Dynamite Carnival,” a major winter event, was held at Myoko Suginohara Ski Resort in Myoko City,…

GIFT
2025.01.17

January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 495th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Tuesday) is the birth day of the warlord “Uesugi Kenshin”. In conjunction with this, on Tuesday, January 21,…

EVENT
2025.01.17

Myoko’s winter will be hot again this year! Dynamite Carnival” will be held on Saturday, March 18 (Myoko City, Niigata Prefecture)

The “2025 Dynamite Carnival in Suginosawa,” a major winter event in the Suginosawa area of Myoko City, Niigata Prefecture, will…

TOPIC
2025.01.16

Grooms dancing in the snowy sky! Matsunoyama Onsen Traditional strange festival grandly (Tokamachi-city, Niigata-ken)

The “Mukonage Sumi-nuri”, a strange festival that has been handed down since the Edo period, was held in Tokamachi City…

EVENT
2025.01.15

Promoting Joetsu’s sole food! “Suruten Festival” will be held for the first time on Saturday, 25th at the Honmachi shopping street (Joetsu City, Niigata Prefecture).

Do you know “suruten,” a local cuisine of the Joetsu area? Dried surume (dried squid) or salted surume that has…

HIGHLIGHT
2025.01.14

1000 people lined up for “chinkoro”! Setsuki Ichi, a winter festival (Tokamachi City, Niigata Prefecture)

The Setsuki Market, a winter tradition in Tokamachi City, Niigata Prefecture, was held on Sunday, January 12 in the parking…

GIFT
2025.01.10

Koshogatsu lucky charm “Chinkoro” begins sales at confectionery store in Yoshikawa-Ward (Joetsu City, Niigata Prefecture)

Sales of “chinkoro,” a good-luck charm for the koshogatsu season, will begin on Saturday, January 11 at Obamaya Confectionery in…

activity
2025.01.09

<Ski Resort Guide 2024-2025>Itoigawa Seaside Valley Ski Resort (Itoigawa City, Niigata Prefecture)/vol.23

From the top of the mountain, you can enjoy a 360-degree panorama of the mountains and the sea! ◆Operating period:…

activity
2025.01.08

<2024-2025 Ski Resort Information> Seki Onsen Ski Resort (Myoko City, Niigata Prefecture)/Vol.22

Japan’s oldest ski resort! Top class ski resort with heavy snowfall ◆Operating period: December 20 – May 6, 2025 (tentative)…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

<Ski Resort Guide 2024-2025>Snow Resort The Cupid of Romance (Kijimadaira Village, Nagano Prefecture)/vol.4

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

INSTAGRAMインスタグラム@yukiguni_journey

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YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.