まちあるき

activity
2022.12.16

<Niigata Ski Resort Guide 2022-2023> Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.3

A snowy amusement park! Kurohime Kogen Snow Park December 24 (Saturday) – March 21 (Tuesday, national holiday) It takes about 6…

activity
2022.12.15

<Niigata Ski Resort Guide 2022-2023> TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.2

Ski, play, and stay in one place!  – April 2 It takes about 20 minutes by car from the Myoko…

activity
2022.12.14

Madarao Mountain Resort (Iiyama City, Nagano Prefecture)vol.1

Largest number of courses in Japan!   – April 2  This snow resort is located at an altitude of 1,000 meters…

GIFT
2022.12.07

Craft Beer Brewery” in Joetsu, the City of Fermentation! (Joetsu City, Niigata Prefecture)

We want to establish beer culture in Joetsu, the city of fermentation! A craft beer brewery by an Italian restaurant…

EVENT
2022.12.06

Santa Diver Appears in the Large Aquarium Tank! The inside of the museum is in a Christmas mood (Joetsu City Aquatic Museum Umigatari)

Winter “Umigatari” to meet excitement A show in which divers dressed as Santa Claus feed fish underwater has begun at…

GIFT
2022.11.28

Branded strawberry “Echigohime” liqueur goes on sale! (Joetsu City, Niigata Prefecture)

Echigohime’s flavor is concentrated! Echigohime Monogatari,” a liqueur made from Echigohime, a brand of strawberries grown without agricultural chemicals in…

GIFT
2022.11.18

Limited Sake “Joetsu Myoko NOUVEAU” Unleashed! Collaboration between sake stores and Ayumasamune Sake Brewery (Joetsu City and Myoko City, Niigata Prefecture)

Sake Nouveau is on its way! Joetsu Myoko NOUVEAU, a new product only available at this time of the year,…

HIGHLIGHT
2022.11.16

Former Japanese confectionery artisan, Toshiharu Saikyo, creates living creatures with natural materials (Joetsu City, Niigata Prefecture)

An exhibition of works by Toshiharu Saikyo, who painted insects and birds on bamboo and walnut shells, opened on Tuesday,…

HIGHLIGHT
2022.11.15

Kobayashi Kokichi Memorial Museum of Art: Autumn leaves illuminated until 20 (Sun.) (Joetsu City, Niigata Prefecture)

Visitors are enjoying the fantastic atmosphere of maple trees and other plants at the Kobayashi Kokichi Memorial Museum of Art…

HIGHLIGHT
2022.11.11

The Kokufu Maple Viewing Area (Joetsu City, Niigata Prefecture)

The Kokufu Maple Garden in Kokufu, Joetsu City, Niigata Prefecture, was open to the public as the maple trees turned…

GOURMET
2022.10.31

Atelier store & cafe “Sankaku Shikaku” opened in a townhouse (Higashihonmachi, Joetsu City)

Where the young generation of writers will be noticed and discovered! Sankaku Shikaku, an atelier store and cafe utilizing a…

TOPIC
2022.10.21

Myoko City’s First mont-bell Shop! Opened at the Myoko Plateau Tourist Information Center

Myoko Sanroku mont-bell, a corner specializing in products from the outdoor manufacturer montbell, opened on the 7th of this month…

ツアー特集

Ella and Jimi,
take you on a city tour of
Joetsu, Myoko, Tokamachi and Sado!
We will introduce you
to the deep places that
you can’t find in guidebooks!

SPOT GUIDEスポット紹介

ARTICLE RANKING記事ランキング

<Ski Resort Guide 2024-2025> Nozawa Onsen Ski Resort(Nozawaonsen Village, Nagano Prefecture)/vol.1

[Ski Resort Information 2023-2024] Kurohime Kogen Snow Park(Shinano Town, Nagano Prefecture)/vol.4

Nozawa Onsen Ski Resort (Nozawa Onsen Village, Nagano Prefecture) / vol.7

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

[Ski Resort Information 2023-2024] TANGRAM SKI CIRCUS(Shinano-machi, Nagano Prefecture)/vol.21

INSTAGRAMインスタグラム@yukiguni_journey

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PICKUP MOVIE観光おすすめ動画

YUKIGUNI AREA

THE EXCITING JOURNEY
JOETSU, MYOKO

Short summers and long winters. Region closed off due to snow, the winter culture that developed independently is still active and alive to this day.
For example the preserved food culture or the solid and tenacious characters of the people that live there. Come to "Yukiguni" - the snow country and experience Japan that you just cannot get in the cities.