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EVENT
2020.02.13

Glowing on the snow field!
100,000 candle-lights “Corridor of Lights”
February 22nd (Sat)

It will be a heartwarming moment. One of the most important events to introduce the winter charm of Joetsu City,…

EVENT
2020.02.07

Snowshoeing World Championship!
Streaming Live, and to be repeated, on YUKIGUNI JOURNEY from Feb 16th

The first world championship in Asia!  Top athletes are coming to Myoko. The world championship will be held on February…

EVENT
2020.02.06

A huge snow statue! “Iiyama Snow Festival” held on the 8th and 9th

The event “Iiyama Snow Festival”, which represents the winter of Nagano Prefecture’s leading snowfall area “Iiyama City”, will be held…

activity
2020.02.01

[MOVIE] Joetsu & Myoko Ski Resort Introduction
“Seki Onsen Ski Resort”

Seki Onsen is a ski resort where you can enjoy the finest powder snow “JAPOW” from Myoko City, Niigata Prefecture,…

GOURMET
2020.01.29

February only!
Come on! Big eaters!
– Honcho Gachimori Festival –

Nine restaurants around the Honcho shopping street in Takada have menus for dishes more than three times the normal size….

GIFT
2020.01.24

[Special dish of the month] Best match “Ajimoromi” for rice!

Pick up the specialties of the Joetsu area recommended by the editorial department!This month we will introduce “Ajimoromi,” a rice…

activity
2020.01.23

【MOVIE】The best tour to enjoy the Japanese powder snow “JAPOW”!

Welcome to the winter silver world! Just skiing at the ski resort is not enough. Here is the ultimate tour…

GIFT
2020.01.20

Very Photogenic!
Exposing Chili Peppers to the Snow in Myoko city!

Do you know the spicy condiment “Kanzuri”? January 20th is said to be the coldest day of the year in…

HIGHLIGHT
2020.01.12

【MOVIE】Snow Drainage System!!
The Strong Ally in the Snow Country

Filmed on January 26, 2018 Takada district in Joetsu City, Niigata Prefecture, is an area of Japan that has heavy…

GIFT
2020.01.11

A traditional lucky charm
“Chinkoro”
You can hold it in your palm!

A cute lucky charm for Japan’s Little New Year  “Chinkoro” is a familiar lucky charm of Koshogatsu in the snow…

GIFT
2020.01.07

Myoko Physalis Fruit
Amazing Aroma! Impressive taste!

Fruit grown in the Yukiguni（Snowy country）! Have you ever heard of the edible physalis fruit grown in Myoko City?  Are…

EVENT
2020.01.01

Suginosawa, Myoko City
“Dynamite Carnival”
January 18th (Sat)

Myoko winter! A Night of Fantasy! “Dynamite Carnival” is one of the biggest events in winter in the Suginosawa area…