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HIGHLIGHT
2020.01.12

【MOVIE】Snow Drainage System!!
The Strong Ally in the Snow Country

Filmed on January 26, 2018 Takada district in Joetsu City, Niigata Prefecture, is an area of Japan that has heavy…

GIFT
2020.01.11

A traditional lucky charm
“Chinkoro”
You can hold it in your palm!

A cute lucky charm for Japan’s Little New Year  “Chinkoro” is a familiar lucky charm of Koshogatsu in the snow…

GIFT
2020.01.07

Myoko Physalis Fruit
Amazing Aroma! Impressive taste!

Fruit grown in the Yukiguni（Snowy country）! Have you ever heard of the edible physalis fruit grown in Myoko City?  Are…

EVENT
2020.01.01

Suginosawa, Myoko City
“Dynamite Carnival”
January 18th (Sat)

Myoko winter! A Night of Fantasy! “Dynamite Carnival” is one of the biggest events in winter in the Suginosawa area…

GOURMET
2019.12.28

Hot in the snowy country!
Originating from Joetsu “Yukimuro Sakekasu Ramen”

New ramen originating from the snow country of Joetsu! Japanese ramen is popular among noodle lovers all around the world….

activity
2019.12.26

【Movie】Immediately from Takada Station!
Experience Japanese culture at Honcho Shopping Street

Introducing the appeal of Honcho Shopping Street in Joetsu City with a video! Takada is located 40 minutes by train…

activity
2019.12.25

【Movie】Some ski areas in Myoko opened on December 25!

The long-awaited 2019-2020 season has begun! The opening of some ski resorts in Myoko City, Niigata Prefecture, had been postponed…

activity
2019.12.24

Come on New Year’s Day！The New Year’s sunrise at a ski resort in Myoko City

At three ski resorts in Myoko City, Niigata Prefecture, the gondolas open early in the morning so you can enjoy…

HIGHLIGHT
2019.12.21

【MOVIE】The best part of the snow country!
The snowy world of Satoyama.
(woodlands close to a populated area)
&
The rolling Sea of Japan.

Satoyama’s snowscape is a bit different. Izumi in Maki Ward, Joetsu City, Niigata Prefecture Joetsu City, Niigata Prefecture is a…

GIFT
2019.12.18

Packed with goodness!
“Canned ripe figs”
A specialty of Ogata Ward, Joetsu City

Retro taste that won’t fade Canned figs are sold every year in December in Ogata Ward, Joetsu City, Niigata Prefecture….

GIFT
2019.12.17

Traditional technique originating from the snow country
Hiramaru sedge work

Handcrafted charm of the Zodiac sedge work At the end of every year, the zodiac sedge work is a hot…