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TOPIC
2021.02.16

Takada Honcho Shopping Street “Hina Tour” in kimono (Honcho, Joetsu City)

I felt elegant! A tour of Hina dolls in kimono was held on February 14th at Honchi Shopping Street in…

TOPIC
2021.02.15

Experience making cute lucky charm “Chinkoro” (Ogata-Ward, Joetsu City)

With a wish for handmade! On the 14th, an experience-based event was held in Ogata-Ward, Joetsu City, Niigata Prefecture, to…

TOPIC
2021.02.09

Send YUKIGUNI to the world! Heavy snowfall experience in Niigata

Hold a monitor tour to experience the nature and culture of heavy snowfall areas A monitor tour was held on…

HIGHLIGHT
2021.02.09

Clionidae exhibition of angels visiting with drift ice (Joetsu City, Niigata Prefecture)

The exhibition of “Dharmaha Dakakamegai”, a member of “Drift Ice Angel” Clionidae, has started on Saturday, 6th at the Joetsu…

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry liquor based on the sake “Katafune” “Takeda Sake Brewery” has been brewing sake for many years in…

activity
2021.01.30

Discover the charm of Snow Country Joetsu! Recruitment of new tour participants(Joetsu City, Niigata Prefecture)

Ryotei cuisine, Hina Meguri, plus experience! A walking tour unique to Joetsu Takada, Joetsu City, Niigata Prefecture, once prospered as…

EVENT
2021.01.28

The big winter event “Tomosibi no kairou” will be held on Saturday, February 27th this year.(Joetsu City, Niigata Prefecture)

Plenty of snow this year! “Tomoshibi no Kairou” poster & pamphlet completed The date of the big event “Tomoshibi no…

HISTORY
2021.01.27

I can’t wait for spring! Let’s enjoy the castle “Kasugayama Castle Ruins” where Kenshin Uesugi lived with photos and videos(Joetsu City, Niigata Prefecture)

One of Japan’s Top 100 Castles　The best castle in the Warring States period, with the entire mountain strengthened like a…

GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the addictive taste! A magical process to mellow the spiciness Do you know the special product “Kanzuri”…

GIFT
2021.01.20

January 21st is the day of the birth of Kenshin Uesugi! Limited distribution of Kasugayama Castle’s special edition Gojoin

A valuable chance to get a special edition of gold letters, “Gojyoin”! It is said that January 21st is the…

GIFT
2021.01.05

New product development at Maki-Ward’s proud “Doburoku”! “Fish pickled in doburoku (4 types)”(Joetsu City, Niigata Prefecture)

The umami of the fish is squeezed with a special sauce! Do you know “Doburoku”? Doburoku is a traditional Japanese…

activity
2021.01.01

[Deadline January 11]We are planning a luxurious gift to win a lift ticket!

Check the ski resort information in “Yukiguni Journey”! Win a gorgeous gift! <Skiing ground guide 2020-2021> delivered this winter by…