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TOPIC
2021.03.05

[Video] A big winter event “Corridor of Lights” Enjoy the co-starring of snow and candles!

Warm light from the snowy hometown! On February 27, the winter tradition of Joetsu City, Niigata Prefecture, “The Corridor of…

HISTORY
2021.03.02

Inheritance and dissemination of “Battens lace” nurtured by Snow Country Recruitment of regional revitalization cooperation team!(Joetsu City, Niigata Prefecture)

Why don’t you move to Takada and pass on the history and technology that lives in the town to the…

TOPIC
2021.02.22

110th Anniversary of the Origin of Japanese Skiing Show off single cane skiing! (Itoigawa City, Niigata Prefecture)

Classic style is very popular! To commemorate the 110th anniversary of the birth of Japanese skiing, the Joetsu City Lerhi…

TOPIC
2021.02.16

Takada Honcho Shopping Street “Hina Tour” in kimono (Honcho, Joetsu City)

I felt elegant! A tour of Hina dolls in kimono was held on February 14th at Honchi Shopping Street in…

TOPIC
2021.02.15

Experience making cute lucky charm “Chinkoro” (Ogata-Ward, Joetsu City)

With a wish for handmade! On the 14th, an experience-based event was held in Ogata-Ward, Joetsu City, Niigata Prefecture, to…

TOPIC
2021.02.09

Send YUKIGUNI to the world! Heavy snowfall experience in Niigata

Hold a monitor tour to experience the nature and culture of heavy snowfall areas A monitor tour was held on…

HIGHLIGHT
2021.02.09

Clionidae exhibition of angels visiting with drift ice (Joetsu City, Niigata Prefecture)

The exhibition of “Dharmaha Dakakamegai”, a member of “Drift Ice Angel” Clionidae, has started on Saturday, 6th at the Joetsu…

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry liquor based on the sake “Katafune” “Takeda Sake Brewery” has been brewing sake for many years in…

activity
2021.01.30

Discover the charm of Snow Country Joetsu! Recruitment of new tour participants(Joetsu City, Niigata Prefecture)

Ryotei cuisine, Hina Meguri, plus experience! A walking tour unique to Joetsu Takada, Joetsu City, Niigata Prefecture, once prospered as…

EVENT
2021.01.28

The big winter event “Tomosibi no kairou” will be held on Saturday, February 27th this year.(Joetsu City, Niigata Prefecture)

Plenty of snow this year! “Tomoshibi no Kairou” poster & pamphlet completed The date of the big event “Tomoshibi no…

HISTORY
2021.01.27

I can’t wait for spring! Let’s enjoy the castle “Kasugayama Castle Ruins” where Kenshin Uesugi lived with photos and videos(Joetsu City, Niigata Prefecture)

One of Japan’s Top 100 Castles　The best castle in the Warring States period, with the entire mountain strengthened like a…

GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the addictive taste! A magical process to mellow the spiciness Do you know the special product “Kanzuri”…