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GOURMET
2021.12.06

Enjoy latte art!「Cafe Lilt」（Honcho, Joetsu City）

Cute latte art & body-friendly sweets “Cafe Lilt”, a row of Takada Honcho shopping streets in 4-chome, Honcho, Joetsu City,…

HIGHLIGHT
2021.12.06

Merry Christmas with penguins! Santa Diver Appears in Umigatari (Joetsu City, Niigata Prefecture)

Merry Christmas with penguins! A diver in the shape of Santa Claus has appeared at the Joetsu Aquarium Umigatari, and…

GIFT
2021.12.02

A local sake tasting machine is installed at the souvenir shop at the west exit of Joetsu Myoko Station! Free until 16th next month (Joetsu City, Niigata Prefecture)

A tasting machine for comparing sake has been installed at the souvenir shop “Yotekankane”, which is located in the complex…

TOPIC
2021.11.22

Next spring’s “Kanoukai” will be held from March 26th to April 10th! (Joetsu City, Niigata Prefecture)

The session of the “97th Takada Castle Site Park Cherry Blossom Festival”, a major event that announces spring to Joetsu…

GIFT
2021.11.18

“Katafune Daiginjo” aged sake tasting comparison set
Limited to 100 sets to be released on Friday, November 19th!

Enjoy the mature aroma of aged sake! “Takeda Sake Brewery” in Ogata-Ward, Joetsu City, Niigata Prefecture, will release “Katafune Daiginjo Koshu Utsuroi”…

EVENT
2021.11.18

Umigatari’s winter tradition “ART OF DOLPHIN” will be held from Saturday, 20th!

Elegant performance of dolphins and trainers! The winter-only dolphin performance “ART OF DOLPHIN” will begin on Saturday, November 20th at…

TOPIC
2021.11.18

TBS travel program was on location in Joetsu
Announcer, Ms. Ayako Nomura introduces the charm of Joetsu!

The TBS travel program features an announcer who gets on the Echigo Tokimeki Railway and introduces the town while getting…

GIFT
2021.11.16

Plenty of large candied chestnuts on top!
Kotake Confectionery: Autumn special sand-pan is on sale!

Kotake Confectionery in Minami-takada, Joetsu City, which is well-known for the soul food “Sand-pan(cream sandwich)” that has been popular in Joetsu…

TOPIC
2021.11.15

Resort train “SETSUGEKKA” We are accepting reservations for the luxurious “Night Premium Course”!

Why don’t you spend the end of the year with SETSUGEKKA? The “Night Premium Course”, where you can enjoy kaiseki…

HIGHLIGHT
2021.11.09

【MOVIE】Autumn tradition: Salmon fishing has begun at the Kuwadori River
(Joetsu City, Niigata Prefecture)

This year’s salmon fishing has begun at the mouth of the Kuwadori River, which flows through the northwestern part of…

HIGHLIGHT
2021.11.02

Sekikawa riverbank: One million cosmos are in full bloom! (Joetsu City, Niigata Prefecture)

The cosmos are in full bloom along the riverbank of the Seki River, which runs through Joetsu City near National…

GIFT
2021.10.20

A blended sake from 14 breweries in Joetsu and Myoko! SAKE Festival limited “Sogakari” will be released on Saturday, October 23rd.

The “Mini Echigo Kenshin SAKE Festival 2021” will be held in Joetsu City, Niigata Prefecture on October 23rd (Sat) and…