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EVENT
2022.02.17

Snow Light in the Mountain Village! Candlelight “Corridor of Light” Saturday, February 26

A winter poem in Joetsu, 100,000 candles invite you to a fantasy. The “Corridor of Light” is a major winter…

HISTORY
2022.02.16

Enjoy an early spring! Hina dolls” on display at various places in the snow country (Joetsu City, Niigata Prefecture)

The annual “Hina Tour” in Takada, a castle town The annual event, “Hina Meguri (Doll Festival),” started on Friday, February…

GIFT
2022.02.15

Online store “Yukiguni Shoten”Three of the most popular products!

Last December, Yukiguni Shoten opened an online store in Yurakucho, Tokyo, selling products from Joetsu City and Myoko City in…

TOPIC
2022.02.15

The Birth of the “Myoko Renzan” Brand Ski Board! (Myoko City, Niigata Prefecture)

On the 12th and 13th, a test-ride event was held at Cupid’s Valley in Joetsu City’s Azuka Ward, where a…

EVENT
2022.02.14

Myoko One Cup Festival in SUGINOSAWA 19th (Sat) at Myoko Suginohara Ski Resort! (Myoko City, Niigata Prefecture)

More than 70 kinds of one-cups from sake breweries in Niigata Prefecture! On Saturday, February 19, an event titled “2022…

GIFT
2022.02.10

Sake that makes you miss Kanzuri! New collaborative product release

An inevitable collaboration! On Monday, February 21, a new product will go on sale that combines Kanzuri with sake from…

EVENT
2022.02.09

Experience Life in Snow Country Online! Tour for Foreigners (Joetsu City, Niigata Prefecture)

Niigata Prefecture will hold an online tour for foreigners to experience life in the snow country on Sunday, March 27….

EVENT
2022.02.08

Travel to Toyama on the resort train “SETUGEKKA “「Echigo-Etsu traveller’s journal」Lottery reservations accepted until the 17th of this month.

SETUGEKKA × 13,000 Shaku Monogatari First Mutual Ride! Niigata Prefecture’s Echigo-Tokimeki Railway and Toyama Prefecture’s Ainokaze Toyama Railway will for…

GIFT
2022.02.07

“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!

The “Yozakura Box,” a box containing nine kinds of sweets that express the charm of Joetsu in Niigata Prefecture, has…

GIFT
2022.02.01

Freshly pressed, unpasteurized sake delivered to your door!　Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)

Freshly brewed sake that only the brewers know how to make, and that we hope many people will enjoy. The…

HIGHLIGHT
2022.01.28

The 97th Takada Castle Site Park Cherry Blossom Festival Poster Completed! This year’s event will be held from March 26 (Sat.) to April 10 (Sun.) (Joetsu City, Niigata Prefecture)

This year, for the first time in history, the meeting will open in March! Takada Castle Site　Park in Joetsu City…

HIGHLIGHT
2022.01.26

Cold brewing of sake begins at a sake brewery in Joetsu (Joetsu City, Niigata Prefecture)

It will give you a unique taste of snow country! At this time of the year, when the weather is…