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EVENT
2022.12.06

Santa Diver Appears in the Large Aquarium Tank! The inside of the museum is in a Christmas mood (Joetsu City Aquatic Museum Umigatari)

Winter “Umigatari” to meet excitement A show in which divers dressed as Santa Claus feed fish underwater has begun at…

GIFT
2022.11.28

Branded strawberry “Echigohime” liqueur goes on sale! (Joetsu City, Niigata Prefecture)

Echigohime’s flavor is concentrated! Echigohime Monogatari,” a liqueur made from Echigohime, a brand of strawberries grown without agricultural chemicals in…

GIFT
2022.11.18

Limited Sake “Joetsu Myoko NOUVEAU” Unleashed! Collaboration between sake stores and Ayumasamune Sake Brewery (Joetsu City and Myoko City, Niigata Prefecture)

Sake Nouveau is on its way! Joetsu Myoko NOUVEAU, a new product only available at this time of the year,…

HIGHLIGHT
2022.11.16

Former Japanese confectionery artisan, Toshiharu Saikyo, creates living creatures with natural materials (Joetsu City, Niigata Prefecture)

An exhibition of works by Toshiharu Saikyo, who painted insects and birds on bamboo and walnut shells, opened on Tuesday,…

HIGHLIGHT
2022.11.15

Kobayashi Kokichi Memorial Museum of Art: Autumn leaves illuminated until 20 (Sun.) (Joetsu City, Niigata Prefecture)

Visitors are enjoying the fantastic atmosphere of maple trees and other plants at the Kobayashi Kokichi Memorial Museum of Art…

HIGHLIGHT
2022.11.11

The Kokufu Maple Viewing Area (Joetsu City, Niigata Prefecture)

The Kokufu Maple Garden in Kokufu, Joetsu City, Niigata Prefecture, was open to the public as the maple trees turned…

GOURMET
2022.10.31

Atelier store & cafe “Sankaku Shikaku” opened in a townhouse (Higashihonmachi, Joetsu City)

Where the young generation of writers will be noticed and discovered! Sankaku Shikaku, an atelier store and cafe utilizing a…

TOPIC
2022.10.21

Myoko City’s First mont-bell Shop! Opened at the Myoko Plateau Tourist Information Center

Myoko Sanroku mont-bell, a corner specializing in products from the outdoor manufacturer montbell, opened on the 7th of this month…

HIGHLIGHT
2022.10.21

Takada Joshi Park in the depths of autumn, the winter enclosure begins.

As autumn deepened, the winter enclosure of trees began at Takada Joshi Park in Joetsu City, Niigata Prefecture. Winter enclosure…

GIFT
2022.10.11

Akakura Onsen Original specialty manju & hot dog specialty store! (Myoko City, Niigata Prefecture)

Manjyudo has been in business for 50 years and is located in the hot spring resort of Akakura in Myoko…

GIFT
2022.10.07

Itoigawa’s specialty “anglerfish” is now available at Nosui Shoten.(Itoigawa City, Niigata Prefecture)

Year-round publicity for the deliciousness of anglerfish! The food research club of Prefectural Marine High School in Nou, Itoigawa City,…

activity
2022.10.07

Suginohara Ski Resort “Autumn Gondola” will be open from Saturday, 8th!

Enjoy the spectacular view from the sky of the dyeing autumn leaves! Myoko Suginohara Ski Resort, located in Myoko City,…