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2023.01.17

first time in 3 years in Sekkiichi Long line for the popular Chinkoro(Tokamachi City, Niigata Prefecture)

Cute lucky charms! Crowded for the first time in a long time in search of Chinkoro Sekkiichi, a well-known event…

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2023.01.17

Matsunoyama Tradition”Mukonage”Three people flying in the air(Tokamachi City, Niigata Prefecture)

Grooms soar through the snowy mountain in a traditional event! Mukonage, a traditional event in the Matsunoyama area of Tokamachi…

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2023.01.11

Chinkoro, a lucky charm for the koshogatsu (New Year’s Day)Sold at a confectionery store in Yoshikawa Ward!(Joetsu City, Niigata Prefecture)

Sales of “chinkoro,” a lucky charm for the koshogatsu season, began at Obamaya Confectionery in Yoshikawa Ward, Joetsu City, Niigata…

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2023.01.02

Myoko Complete Pass, a common lift ticket for Myoko, is now on sale! (Myoko City, Niigata Prefecture)

The Myoko Complete Pass, a common lift ticket perfect for those who want to enjoy skiing at multiple ski resorts…

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2022.12.27

The Year’s End Shark Auction: Vigorous Shouting at the Market! (Joetsu City, Niigata Prefecture)

Joetsu’s New Year’s Day is “Shark” The auction for shark, a hometown food indispensable for New Year’s dishes, was held…

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2022.12.07

Craft Beer Brewery” in Joetsu, the City of Fermentation! (Joetsu City, Niigata Prefecture)

We want to establish beer culture in Joetsu, the city of fermentation! A craft beer brewery by an Italian restaurant…

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2022.12.06

Santa Diver Appears in the Large Aquarium Tank! The inside of the museum is in a Christmas mood (Joetsu City Aquatic Museum Umigatari)

Winter “Umigatari” to meet excitement A show in which divers dressed as Santa Claus feed fish underwater has begun at…

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2022.11.28

Branded strawberry “Echigohime” liqueur goes on sale! (Joetsu City, Niigata Prefecture)

Echigohime’s flavor is concentrated! Echigohime Monogatari,” a liqueur made from Echigohime, a brand of strawberries grown without agricultural chemicals in…

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2022.11.18

Limited Sake “Joetsu Myoko NOUVEAU” Unleashed! Collaboration between sake stores and Ayumasamune Sake Brewery (Joetsu City and Myoko City, Niigata Prefecture)

Sake Nouveau is on its way! Joetsu Myoko NOUVEAU, a new product only available at this time of the year,…

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2022.11.16

Former Japanese confectionery artisan, Toshiharu Saikyo, creates living creatures with natural materials (Joetsu City, Niigata Prefecture)

An exhibition of works by Toshiharu Saikyo, who painted insects and birds on bamboo and walnut shells, opened on Tuesday,…

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2022.11.15

Kobayashi Kokichi Memorial Museum of Art: Autumn leaves illuminated until 20 (Sun.) (Joetsu City, Niigata Prefecture)

Visitors are enjoying the fantastic atmosphere of maple trees and other plants at the Kobayashi Kokichi Memorial Museum of Art…

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2022.11.11

The Kokufu Maple Viewing Area (Joetsu City, Niigata Prefecture)

The Kokufu Maple Garden in Kokufu, Joetsu City, Niigata Prefecture, was open to the public as the maple trees turned…