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2024.02.05

New products from 17 stores! Lerch Winter SWEETS Fair” to be held on February 10 (Sat)

The “Lerch Winter SWEETS Fair,” an event where pastry stores and bakeries in Joetsu City, Niigata Prefecture, gather to taste…

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2024.02.01

Korean beauty, food, and entertainment gather in Joetsu! KOREA MARKET” will be held on Saturday, February 10.

The first Korean culture event in the Joetsu area of Niigata Prefecture, “KOREA MARKET,” will be held on Saturday, February…

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2024.02.01

Joetsu Bicycle Festival” to be held for the first time in July this year Entries are now being accepted.

The 1st Joetsu Bicycle Festival, an event in which cyclists ride up the Hikarigahara Plateau in Itakura-ku, Joetsu City, Niigata…

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2024.01.31

Umigatari: Discounted admission for students (Joetsu City, Niigata Prefecture)

Umigatari”, the municipal aquatic museum in Joetsu City, Niigata Prefecture, will start a “student discount” for students on February 1….

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2024.01.31

Austrian beer & food this year! Lerch Festival” to be held on February 3 (Sat.) and 4 (Sun.)

The Lerch Festival, a major winter event in Joetsu City, Niigata Prefecture, will be held again this year on February…

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2024.01.24

Supporting the Earthquake Disaster through Fun and Laughter! Shinshu Pro Wrestling at New Mass Diner on Sunday, January 28

Shinshu Pro Wrestling, an amateur wrestling organization active in Nagano Prefecture, will hold a “Noto Peninsula Earthquake Support Match for…

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2024.01.18

January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 494th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Sunday) is the birth day of the warlord “Uesugi Kenshin”. In conjunction with this event, special edition stamps…

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2024.01.17

A busy seasonal market in search of chinkoros (Tokamachi City, Niigata Prefecture)

Blessings come as many as the number of cracks! Do you know “chinkoro”, a lucky charm for the Little New…

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2024.01.16

Muko nage” and “Sumi nuri,” a strange festival, wish for good health and prosperity of descendants! (Tokamachi City, Niigata Prefecture)

The “Muko nage,” a small New Year’s event handed down in Matsunoyama Onsen, Tokamachi City, Niigata Prefecture, in which newlyweds…

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2024.01.15

Natural brilliance created by the earth! Minerals of the World Exhibition” at Joetsu Science Museum (Joetsu City, Niigata Prefecture)

The “World Mineral Exhibition” featuring gemstones such as amethyst, ruby, and diamonds known as precious stones is being held at…

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2024.01.15

Chinkoro” is a lucky charm for the koshogatsu.　Five types of chinkoros, including the zodiac sign Tatsu, are now on sale (Joetsu City, Niigata Prefecture).

Chinkororo, a lucky charm for the koshogatsu season, is now on sale at Obamaya Confectionery in Yoshikawa-ku, Joetsu City. The…

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2023.12.29

Year-end annual event! Shark Auction at Ichijin Joetsu Fish Market

With the end of the year approaching, the auction for shark, an essential ingredient for New Year’s dishes in the…