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2022.02.14

Myoko One Cup Festival in SUGINOSAWA 19th (Sat) at Myoko Suginohara Ski Resort! (Myoko City, Niigata Prefecture)

More than 70 kinds of one-cups from sake breweries in Niigata Prefecture! On Saturday, February 19, an event titled “2022…

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2022.02.10

Sake that makes you miss Kanzuri! New collaborative product release

An inevitable collaboration! On Monday, February 21, a new product will go on sale that combines Kanzuri with sake from…

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2022.02.09

Experience Life in Snow Country Online! Tour for Foreigners (Joetsu City, Niigata Prefecture)

Niigata Prefecture will hold an online tour for foreigners to experience life in the snow country on Sunday, March 27….

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2022.02.08

Travel to Toyama on the resort train “SETUGEKKA “「Echigo-Etsu traveller’s journal」Lottery reservations accepted until the 17th of this month.

SETUGEKKA × 13,000 Shaku Monogatari First Mutual Ride! Niigata Prefecture’s Echigo-Tokimeki Railway and Toyama Prefecture’s Ainokaze Toyama Railway will for…

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2022.02.07

“Yozakura Box,” 9 kinds of sweets packed with the charm of Joetsu!

The “Yozakura Box,” a box containing nine kinds of sweets that express the charm of Joetsu in Niigata Prefecture, has…

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2022.02.01

Freshly pressed, unpasteurized sake delivered to your door!　Launch of The Ototoi-shibori series was designed by Yamato Beverage, a beverage wholesaler located in Joetsu City, Niigata Prefecture. Series(Joetsu City, Niigata Prefecture)

Freshly brewed sake that only the brewers know how to make, and that we hope many people will enjoy. The…

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2022.01.28

The 97th Takada Castle Site Park Cherry Blossom Festival Poster Completed! This year’s event will be held from March 26 (Sat.) to April 10 (Sun.) (Joetsu City, Niigata Prefecture)

This year, for the first time in history, the meeting will open in March! Takada Castle Site　Park in Joetsu City…

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2022.01.26

Cold brewing of sake begins at a sake brewery in Joetsu (Joetsu City, Niigata Prefecture)

It will give you a unique taste of snow country! At this time of the year, when the weather is…

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2022.01.25

This is the reality of snow country! A collection of snow removal videos (Joetsu City, Myoko City, Niigata Prefecture)

Niigata Prefecture has a long, vertical topography. In particular, the Joetsu region, which borders Toyama and Nagano prefectures, is known…

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2022.01.21

Newly opened “Tree Run Area” at Cupid Valley Ski Resort (Joetsu City, Niigata Prefecture)

Cupid Valley, a ski resort in Yasuzuka-Word, Joetsu City, Niigata Prefecture, opened its tree run area on Friday, March 21,…

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2022.01.17

We’re getting orders from all over the country for the taste of Joetsu Myoko! Yukiguni Shoten Online Shop(Joetsu City, Niigata Prefecture)

The bounty of the snow country reaches the whole country! Yukiguni Shoten, which sells local products from the Joetsu Myoko…

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2022.01.14

Collection Exhibition “The World of White” now on view at the Kobayashi Kokei Art Museum (Joetsu City, Niigata Prefecture)

What do you think of when you hear the word “white”? At this time of year, when the world outside…