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2025.02.19

The “Corridor of Lights” to illuminate the silver world will be held in Miwa and Maki. Fireworks will be launched as well! (Joetsu City, Niigata Prefecture)

On Saturday, March 15, “Corridor of Lights,” a winter event in Joetsu City, Niigata Prefecture, was held in Maki and…

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2025.02.05

Dinosaurs running in the snowfield! Tyrannosaurus Race Participants wanted! (Tokamachi City, Niigata Prefecture)

The 4th Tyrannosaurus Race will be held at Nakajo Sasayama Jomon Hiroba in conjunction with the Tokamachi Snow Festival, a…

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2025.01.24

Full of charm! Umigatari “lumpfishes” Special Exhibition (Joetsu City, Niigata Prefecture)

A special exhibition to show the ecology and attractiveness of the , lumpfishes characterized by its round body and suckers…

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2025.01.24

Photo studio in Joetsu City launches inbound photography service(Joetsu City and Myoko City, Niigata Prefecture)

Wearing authentic armor, you will feel like a samurai! Photo Office O2, a photo studio in Fujino-shinden, Joetsu City, Niigata…

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2025.01.22

The “Corridor of Lights,” a festival of 100,000 candles, will be held for two days on February 15 and 22!

The “Corridor of Lights,” a winter tradition in Joetsu City, Niigata Prefecture, will be held again this year in seven…

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2025.01.22

A winter tradition! Exposing the raw material for kanzuri, Capsicum annuum, to the snow (Myoko City, Niigata Prefecture)

Sweet with no artificial flavors! On the 20th, one of the 24 solar terms, “Daichan,” work began on exposing capsicum,…

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2025.01.21

Bake the surume and pray for good health for the year ahead！Dynamite Carnival (Myoko City, Niigata Prefecture)

On Saturday, March 18, “Dynamite Carnival,” a major winter event, was held at Myoko Suginohara Ski Resort in Myoko City,…

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2025.01.17

January 21 is the birthday of Kenshin Uesugi. Special edition stamps for the 495th anniversary of his birth are on sale (Joetsu City, Niigata Prefecture).

January 21 (Tuesday) is the birth day of the warlord “Uesugi Kenshin”. In conjunction with this, on Tuesday, January 21,…

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2025.01.16

Grooms dancing in the snowy sky! Matsunoyama Onsen Traditional strange festival grandly (Tokamachi-city, Niigata-ken)

The “Mukonage Sumi-nuri”, a strange festival that has been handed down since the Edo period, was held in Tokamachi City…

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2025.01.15

Promoting Joetsu’s sole food! “Suruten Festival” will be held for the first time on Saturday, 25th at the Honmachi shopping street (Joetsu City, Niigata Prefecture).

Do you know “suruten,” a local cuisine of the Joetsu area? Dried surume (dried squid) or salted surume that has…

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2025.01.14

1000 people lined up for “chinkoro”! Setsuki Ichi, a winter festival (Tokamachi City, Niigata Prefecture)

The Setsuki Market, a winter tradition in Tokamachi City, Niigata Prefecture, was held on Sunday, January 12 in the parking…

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2025.01.10

Koshogatsu lucky charm “Chinkoro” begins sales at confectionery store in Yoshikawa-Ward (Joetsu City, Niigata Prefecture)

Sales of “chinkoro,” a good-luck charm for the koshogatsu season, will begin on Saturday, January 11 at Obamaya Confectionery in…