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2025.04.04

Spring Fairy” katakuri flowers are at their best on the Otedo leading to the ruins of Kasuga-yama Castle (Joetsu City, Niigata Prefecture).

Pale purple katakuris are now in full bloom along the Otedo leading to the ruins of Kasuga-yama Castle in Joetsu…

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2025.03.31

Joetsu City Museum of History, “The Beginning of the Cherry Blossom Viewing Festival and its History” (Joetsu City, Niigata Prefecture)

In conjunction with the Takada Joshi Park Cherry Blossom Viewing Festival, a major spring event in Joetsu City, Niigata Prefecture,…

HIGHLIGHT

2025.02.13

You can stay at Art! Homestay using vacant houses opens in Otemachi, Joetsu City (Joetsu City, Niigata Prefecture)

A must-see for fans! Accommodation in a building designed by architect Hiroshi Hara Wallpaper with an image of clouds. And…

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2025.01.31

The 100th Kenshin-ko Festival Actor Ken Matsudaira plays the role of Lord Kenshin!

Actor Ken Matsudaira, 71, will play the role of Lord Kenshin at the 100th Kenshin-ko Festival to be held in…

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2025.01.24

Full of charm! Umigatari “lumpfishes” Special Exhibition (Joetsu City, Niigata Prefecture)

A special exhibition to show the ecology and attractiveness of the , lumpfishes characterized by its round body and suckers…

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2025.01.24

Photo studio in Joetsu City launches inbound photography service(Joetsu City and Myoko City, Niigata Prefecture)

Wearing authentic armor, you will feel like a samurai! Photo Office O2, a photo studio in Fujino-shinden, Joetsu City, Niigata…

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2025.01.22

The “Corridor of Lights,” a festival of 100,000 candles, will be held for two days on February 15 and 22!

The “Corridor of Lights,” a winter tradition in Joetsu City, Niigata Prefecture, will be held again this year in seven…

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2025.01.15

Promoting Joetsu’s sole food! “Suruten Festival” will be held for the first time on Saturday, 25th at the Honmachi shopping street (Joetsu City, Niigata Prefecture).

Do you know “suruten,” a local cuisine of the Joetsu area? Dried surume (dried squid) or salted surume that has…

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2025.01.14

1000 people lined up for “chinkoro”! Setsuki Ichi, a winter festival (Tokamachi City, Niigata Prefecture)

The Setsuki Market, a winter tradition in Tokamachi City, Niigata Prefecture, was held on Sunday, January 12 in the parking…

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2024.09.10

Chocolate specialty store “QUON Chocolate” opens in Nakamachi, Joetsu City on Saturday, September 14 (Joetsu City, Niigata Prefecture)

On Saturday, September 14, “QUON Chocolate & DEMI-SEC Niigata Joetsu Store,” a store specializing in chocolate and baked goods, will…

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2024.09.09

Kubikino Rail Park will open to the public on Sunday, September 15! (Joetsu City, Niigata Prefecture)

The steam locomotive “Coppel” is now available! Kubikino Rail Park, located in Kubiki Ward, Joetsu City, Niigata Prefecture, will hold…

HIGHLIGHT

2024.09.06

Introducing two works of “Umimachi Art” to enjoy with the setting sun! (Joetsu City, Niigata Prefecture)

「Naetsu Umimachi Art」 is an event held in Joetsu City, Niigata Prefecture, to decorate the town with artworks. Among the…