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GIFT
2021.07.13

Collaboration craft beer with Joetsu, Myoko and Mitsuke “Yama ari Umi ari Fest” is now on sale!

This is it!  Craft beer!  Gorgeous and dry taste! An original craft beer created in collaboration with a restaurant that offers…

GIFT
2021.07.06

Get a dragon when you complete the five castle pilgrimage!
A special edition of Gojoin is available for free at the Buried Cultural Property Center

You can get a special edition of a “Gojoin(commemorative castle seal)” by collecting all five Gojoin from Kasaguyama Castle and…

GIFT
2021.06.22

Forest bathing for popular sake!
Sake Lab “AYUMASAMUNE Cedar CASK” will be released on July 3rd.

At some liquor stores in Joetsu City, Niigata Prefecture, which is famous for sake, the original brand of sake “AYUMASAMUNE Cedar…

GIFT
2021.06.11

A “Tomato Fair” is being held at Arurunmura throughout June!
(Fukuda, Daidofukuda, Joetsu City)

A lot of sweet and delicious tomatoes from Joetsu! A “Tomato Fair”, which sells seasonal, locally produced tomatoes and processed…

GIFT
2021.06.09

Chiyonohikari Daiginjo Mini Bottle limited time special offer!
(Myoko City)

Enjoy the highest-ranked sake taste at home! “Chiyonohikari Sake Brewery” in Myoko City, Niigata Prefecture, will release a limited number…

GIFT
2021.05.10

Supervised by a sake sommelier! Original blend sake”Snow Blue Yukiao Daiginjo”Now on sale(Sanwa-Ward, Joetsu City, Niigata Prefecture)

Blended sake that we want beginners to drink! Kajiya, a liquor store in Sanwa-Ward, Joetsu City, Niigata Prefecture, started selling…

GIFT
2021.04.14

Gem pickles that are particular about the ingredients! “Kiyosato” (Kiyosato-Ward, Joetsu City)

The secret of deliciousness is freshness!  Did you know that there is a food manufacturer in Kiyosato-Ward, Joetsu City, Niigata…

GIFT
2021.04.02

Joetsu’s famous confectionery “Shutsujin Mochi” is now Dorayaki!(Joetsu City, Niigata Prefecture)

“Nobi-ru Yomodora” is on sale at the cherry blossom viewing party! “Kanazawa Sohonpo”, a long-established confectionery store in Joetsu City,…

GIFT
2021.02.09

Popular strawberry sake “Ichigo Hana” Limited to 500 bottles this year Released on March 10 (Wednesday) (Joetsu City, Niigata Prefecture)

A popular strawberry liquor based on the sake “Katafune” “Takeda Sake Brewery” has been brewing sake for many years in…

GIFT
2021.01.21

Snow country tradition Kanzuri Exposing Chili Peppers to the Snow(Myoko City, Niigata Prefecture)

The secret of the addictive taste! A magical process to mellow the spiciness Do you know the special product “Kanzuri”…

GIFT
2021.01.20

January 21st is the day of the birth of Kenshin Uesugi! Limited distribution of Kasugayama Castle’s special edition Gojoin

A valuable chance to get a special edition of gold letters, “Gojyoin”! It is said that January 21st is the…

GIFT
2021.01.05

New product development at Maki-Ward’s proud “Doburoku”! “Fish pickled in doburoku (4 types)”(Joetsu City, Niigata Prefecture)

The umami of the fish is squeezed with a special sauce! Do you know “Doburoku”? Doburoku is a traditional Japanese…