Branded strawberry “Echigohime” liqueur goes on sale! (Joetsu City, Niigata Prefecture)

2022.11.28

Joetsu City越後姫Sake

Echigohime’s flavor is concentrated!

Echigohime Monogatari,” a liqueur made from Echigohime, a brand of strawberries grown without agricultural chemicals in Kakizaki-ku, Niigata Prefecture, is now on sale at the liquor store Maidoya in Kasugashinden, Joetsu City.

This is the original liqueur “Echigohime Monogatari.

The ingredients are 100% Niigata brand strawberries “Echigohime” grown without agricultural chemicals by Watanabe Farm in Kakizaki-ku, Joetsu City. Colorings, preservatives, and artificial sweeteners are kept to a minimum, and the strawberries are bottled as they are crushed.

The liqueur was planned by Maidoya, a liquor store located in Kasuga Shinden, Joetsu City.

Maido-ya Akira Sugita, Representative Director
By buying local specialty products and raw materials, we support their producers. We hope that using the town’s specialty products will make the town more attractive.

Echigohime Monogatari” has an alcohol content of 5% and should be enjoyed on the rocks or with milk.

Each bottle of “Echigohime Monogatari” costs 1,400 yen including tax (300ml). Sales are limited to 800 bottles at Maidoya.