New products from 17 stores! Lerch Winter SWEETS Fair” to be held on February 10 (Sat)

2024.2.5

sweetJoetsu City

The “Lerch Winter SWEETS Fair,” an event where pastry stores and bakeries in Joetsu City, Niigata Prefecture, gather to taste new sweets, will be held at Duo Cerezo on Saturday, February 10.

This event was planned to stimulate winter consumption of confectionery products, which has declined due to snowfall and other factors.

Seventeen famous Joetsu sweets stores will have 14 booths, each selling 5 products, including new sweets.

On the stage, from 0:30 p.m., there will be a talk show and demonstration by famous pastry chef Hiroyuki Emori, and tasting of creative sweets made with ingredients from Joetsu.

Mr. Emori studied at Patisserie FRESSON in France under Mr. Franck Fresson, a MOF (National Order of the Best Craftsman) award winner, and participated in the Ice Cream and Chocolate World Cup at the 2015 Milan Expo as team captain of the Japanese team, leading them to victory. He opened his first patisserie, MAISON GIVREE, and is currently a member of the “Team Chef” project, which supports food businesses nationwide.

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The tasting of creative sweets will be limited to the first 100 people, and numbered tickets will be distributed starting at 10:10 am. Those who do not get a numbered ticket will receive a surprise gift.

In addition, visitors can enjoy the “Sweets Judge ㏌ Joetsu,” in which Mr. Emori will serve as a judge and eat and judge the exhibitors’ products.

17 participating stores (14 booths)

Joetsu Sweets Activation Association Secretariat Mr. Iida
We would like you to taste our new sweets, which are named after our hometown. We hope they will become a new winter tradition in Joetsu.

Lerch Winter Sweets Fair
■Date: Saturday, February 10, 10:00-16:00
■Venue: Duo Cerezo 2F (3-5-20 Nishijo-machi, Joetsu City)
■Admission: Free
■Stage Performance:
　1) Mr. Hiroyuki Emori talk show and demonstration
　2) Tasting of creative sweets using ingredients from Joetsu (first 100 people to arrive, numbered tickets distributed from 10:10)
　3) Sweets Judge㏌Joetsu
■Inquiries: Joetsu Sweets Revitalization Association Secretariat  TEL025-524-5733（In Virts Productions）